Why Marketing?

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Master's in Marketing Overview

  • Do you want to learn more about marketing and business?
  • Do you want to earn a master's degree that will boost your undergraduate degree? 
  • Do you want a better understanding of how consumers think?
  • Do you want to spend just 12 months to make you a more desirable job candidate?
  • Do you want to become a specialist in marketing?

If you answered yes to any of the above questions, then the Master of Science in Marketing from the Eller College of Management is perfect for you. The University of Arizona Master's in Marketing provides you with the unique opportunity to earn a degree that will help any undergraduate degree shine and be ahead of your peers in just 12 short months. Whether you’d like to switch career paths, learn how to promote yourself better or pair this degree with your bachelor's, you can graduate knowing you are a specialist in marketing.


Why Choose Marketing at the Eller College?

The UA's Department of Marketing within the Eller College of Management is internationally recognized for pioneering research, innovative curriculum and distinguished faculty. It is home to the former chairman of the American Marketing Association, a former editor of the Journal of Marketing and the first-ever recipient of the "Living Legends in Marketing" award. Members of the department faculty hold both the American Marketing Association and the Academy of Marketing Science lifetime achievement awards.

12 Short Months!
Graduate in just 12 months
Gain competitive advantage
Be more competitive in the job market
Industry Leaders
Learn from industry leaders
Gain experience you can take to the real world


Our world-class faculty of marketing leaders helps create a dynamic program built on direct interaction, collaborative discourse and integrative thinking.


Our MSM in Marketing degree examines all aspects of marketing through a global lens, with course content that evolves based on up-to-date research and current events. Whether you’re working close to home or across the world, what you learn will directly relate to all markets and demographics.


Students will gain valuable experiences to help propel their career forward with a required field-based internship in their local communities.