Marketing Careers

A career in marketing can take you in several different directions. Marketing is comprised of many facets and activities. You will find that there are many opportunities in marketing, and a Master's Degree in Marketing will start you in the right direction. Is there a career path that is right for you? 

 

A Career in Sales and Promotion

Sales and PromotionIf you thought a career in sales meant you'd be stuck in a life of selling shoes and knocking on doors, think again. While being motivated, outgoing and willing to roll up your sleeves are required to be successful in this profession, sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and software sales. For students and young professionals, a sales career path also affords a broad overview of a business while allowing for specialization over time.
Join NSN to network and learn more, www.salesnetwork.org

Areas

Sales

Industrial Sales
Wholesale Sales
Consumer Product Sales
Service Sales
Corporate Sales
Manufacturer Representation
Direct Consumer Sales
E-commerce
Sales Management

Promotion

Consumer 
Trade
Sales Force
Customer Service

Types of Employers

Product and service organizations
Manufacturers
Financial companies
Insurance companies
Print and electronic media outlets
Software and technology companies
Internet companies
Consulting firms

Strategies

Obtain experience by completing a summer internship as your master's project with an entry-level sales position. While you're at the University of Arizona, seek leadership positions in campus organizations or try working for the Daily Wildcat or campus radio selling advertisements. Become high knowledgeable in the field/industry that you will be selling products in.

Skills

Become highly motivated and well-organized, learn to work well under pressure and to be comfortable in a competitive environment. Be prepared to work independently and to be self-motivated; plan to work irregular and long hours. Develop strong persuasion skills. Learn how to communication effectively with a wide range of people and build relationships. take courses in interpersonal communication and public speaking. Develop problem solving skills, self-confidence, assertiveness and empathy. Become committed to customer satisfaction.

 

 

A Career in Marketing Management

Marketing ManagementBefore the advertisement interrupted your favorite TV show, a marketing manager set up a focus group to observe how and why people use the product and tested whether various features of the product made people more likely to want to buy it. Sometimes marketing managers tweak new items to make them a better fit for specific groups of customers.
Join AMA to network and learn more, www.ama.org

 


Areas

Product Management
Brand Management
Marketing Strategy Management
Advertising Management

Types of Employers

Consumer products corporations
Service providers
Industrial goods Manufacturers
Software and technology companies
Advertising and public relations firms
marketing research firms

Strategies

Pursue a Master's Degree in Marketing and an internship for most brand or product management positions. obtain a board background in advertising, research, consumer behavior, and strategy.

Skills

Creativity and analytical skills are both critical to success in this field. Develop strong communication skills and learn to work well on cross-functional teams. 

 

 

A Career in Market Research

Market ResearchIf you like working with numbers and are more analytical than creative marketing research might be the marketing career for you.Market research helps their clients figure out who their consumers are, what those consumers want and how much they’ll pay for what they want. Analysts reach these conclusions with traditional methodologies like focus groups and surveys, as well as newer technologies.
Join MRA to network and learn more, www.marketingresearch.org

Areas

Data Collection
Field Service
Survey Research
Data Analyst
Evaluation Design
Forecasting
Reporting
Project Management
Management

Types of Employers

Large corporations
Marketing research firms
Public institutions concerning health, education, and transportation
Management consulting firms
Advertising agencies
Manufacturers
Retailers
Trade and industry associations
Government agencies
Nonprofit organizations

Strategies

Build a solid background in statistics, mathematics, and behavioral science. Learn how to use databases and other marketing/statistical analysis software programs. Get involved with a professor's research project or pursue an independent study to learn about the research process. Gain experience with data entry and interviewing through part-time jobs or internships. Work experience in sales and other areas of marketing may prove beneficial. Research certification by the Marketing Research Association.

Skills

Strong analytical and problem solving skills and an attention to detail are critical.

 

 

A Career in Purchasing and Procurement

Purchasing and ProcurementA purchaser may be responsible for sourcing raw materials from suppliers worldwide, bringing them into the organization, to enable production of goods for customers. This could also involve the purchasing of marketing, advertising or IT related services. Purchasing managers need to get to know the market, build relationships with suppliers and negotiate contracts and prices.
Join the American Purchasing Society to network and learn more, www.american-purchasing.com

Areas

Wholesale
Retail
Agricultural
Operational
contract or Supply Management

Types of Employers

Manufacturers
Retail chains and stores
Wholesalers
Large corporations
Local, state, and federal government agencies
Educational institutions
Hospitals

Strategies

For federal government positions, become familiar with the application process. Maintain a high GPA and plan to complete a federal internship. Research the options that are available for certifications, for example those offered by the American Purchasing Society.

Skills

Develop the skills most important to this field including: analytical, decision-making, communication, and negotiation.

 

 

A Career in Social Media Management

Social Media ManagementAs a social media manager you’ll be responsible for communicating with an organization's customers or clients through social media websites. If you love working with social media and are interested in finding new ways to connect with people then this career could offer what you’re looking for.
Join SMMA to network and learn more, www.socialmediamanagersassociation.com

Areas

Strategist
Content Planning
Community Management
Marketing and Promotions
Blogging
Copy Writing
Search Engine Marketing
Online Customer Service  

Types of Employers

Public relations firms
Marketing agencies
Advertising agencies
Social media management companies
Media outlets
Entertainment companies
Organizations in a variety of industries
Web application companies
Freelance

Strategies

Gain experience with social media platforms. Be adept at learning new technology and tools quickly. Stay abreast of industry news. Establish an online presence for yourself, and use it in your job search. Complete an internship in social media or volunteer to maintain social media for campus organizations.

Skills

Develop skills important to this field including" communication, creativity, relationship building, and project management.

 

 

A Career in Management

ManagementAccomplishes department objectives by managing staff; planning and evaluating department activities. 

 

Areas

Entry-Level/Management-Trainee
Supervision of Employees and Operations
Human Resource Management:
            Recruiting/Staffing
Project Management
Team Management
Information Management
Middle Management
Top Management

Types of Employers

Nearly every type of organization across industries offer management positions.

Strategies

Be prepared to start in entry-level management trainee position or corporate rotational programs without a master's degree. Gain related experience through internships or summer and part-time jobs. Assume a leadership position in a student or campus organization. Demonstrate a strong work ethic, integrity, and a sense of independence. 

Skills

Learn to communicate effectively with a wide variety of people and to work well on a team. Develop strong problem solving skills.

 

 

A Career in Entertainment Marketing

Entertainment MarketingMany people believe that working in the entertainment industry is a glamorous job that involves lots of travel and working with top celebrities, and although it’s a fun job, it’s not always as exciting as some people may think. Working in entertainment marketing requires developing new marketing strategies, analyzing past and current marketing campaigns. A lot of  work involves researching and planning. The rest of the time is usually spent speaking to journalists, advertisers, clients, and vendors. 
Join SMA to network and learn more, www.sportmarketingassociation.com

Areas

Sales
Promotions
Marketing
Event Planning
Public Relations
Social Media Management

Types of Employers

Music industry
Sports industry
Festivals
Event planning companies
Marketing and public relations firms
Movie and television industry
Theaters
Nonprofits focused on arts and entertainment

Strategies

Seek multiple internships in area of interest even if unpaid. Full-time positions are often difficult to obtain and require breaking in at the bottom level. Gain experience in sales to prepare for this field. Get involved with campus entertainment boards or event planning committees or work at the college radio or television station if possible. Volunteer to promote a local band on your campus or in your city. Work part-time or summer jobs at venues that host events or conference. Plan to relocate to larger cities for most job opportunities.

 

A Career in Banking/Insurance/Real Estate

Areas

Commercial Banking
Retail/Consumer Banking
Credit Analysis
Sales
Claims
Risk Management
Loss Control
Brokerage
Property Management
Appraising

Types of Employers

Banks and credit unions
Savings and loan associations
Insurance firms
Real estate brokers and firms
Leasing offices
Wholesale Lenders
Federal Reserve banks

Strategies

Complete an internship or part-time job in the industry. Initiative and sales ability are necessary to be successful. Get certified or licensed in specific industry. Be willing to work evenings and weekends to accommodate clients schedules. 

Skills

Develop strong interpersonal and communication skills in order to work well with a diverse clientele.