What is Marketing?

Marketing, as defined by the American Marketing Association, is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. When studying marketing you will learn the management process through which goods and services move from concept to the customer. It includes the coordination of four elements known as the 4 P's of Marketing (Product, Price, Place and Promotion.)

If you want to learn more about branding, what it takes to create a marketing plan, learn how to analyze market data then you have what it takes to major in marketing. All you need is an interest in marketing and the desire to use data to improve consumers lives. Many people think that marketing is all advertising and sales. However, those are two small (but important) parts of our curriculum and there are many many jobs in marketing where you do not do sales.

Everyone who works in business, from someone who pays the bills to the person who fires and hires, is effected by a the business's marketing efforts. There is no revenue to run a company if there is not a product or service that is being marketed to consumers.

A company isn't worth much if it does have a quality product strategy or competitive pricing tactics. Marketing students learn how businesses use marketing to improve the company's revenue and market competitiveness. Students also learn how to analyze market data to allow the company to make well informed and educated decisions. 

Below are some common questions to help you find out more about marketing


Traits of Marketing Professionals

There are a lot of different profiles, but there are some traits we've found make great marketing professionals. Do these describe you?  If so, then our marketing program is for you!

  • Are good problem solvers
  • Good analytical skills
  • Like to work with people
  • Can think strategically 
  • Can see both details and the big picture
  • Are excellent communicators
  • Can manage time and resources well
  • Understand the creative processes in marketing
  • Ability to effectively manage projects
  • Great team player



What jobs do Marketing graduates go into? 

A graduate degree in marketing will help you to excel in a leadership position whether is a marketing manager, public relations manager or advertising manager. The day-to-day marketing functions range from pricing to product positions, brand image to consumer behavior, sales promotion to integrating marketing communication. Marketing will provide you with the necessary skills and knowledge to join any industry within their marketing team. Here's only a sample of the kinds of marketing jobs:

  • Project Manager
  • Consumer Insights Specialist
  • Market Research Analyst
  • Supply Chain Management
  • Advertising Executive
  • Marketing Manager
  • Digital Marketing Manager
  • Product Development
  • Public Relations Manager
  • Sales Manager
  • Promotions Manager
  • Product Analyst
  • Media Buyer/Analyst
  • Merchandising Manager


Why should I take courses or major in Marketing?

Have you hear of Karl Eller? Yes, the guy the college is named after, well he majored in marketing and did very well! Aside from that a marketing degree will not only help you build and develop your analytical skills but you will also gain skills and experience in working with a team and become very personable. Building relationships is a key aspect in marketing and here you will learn how to become a team player, and a team leader. Another advantage to studying marketing is with the rapidly changing technology in our world today marketers must also be changing with the technology. Technology will change the way you communicate, work, advertise and manage. So if you want a career that will allow you to keep learning and keep things interesting, marketing is for you.